Google Ads (PPC) Course in Mohali — Master Paid Search with Live Campaigns

Practical training in Search, Display, Shopping, YouTube Ads and Performance Max — built for students, professionals, entrepreneurs and freelancers who want to launch and optimise real ad accounts, not just study theory.

8

Focused modules

10+

Live campaign exercises

15+

Ad & analytics tools

✓

Certification included

Why learn Google Ads in 2026

Google Ads remains one of the most effective ways to reach people with real purchase intent — right when they’re searching. As businesses prioritise measurable results, professionals who understand campaign optimisation, audience targeting and conversion tracking are in high demand.

Why choose TechFelix — the leading PPC training institute in Mohali

Learn Google Ads, PPC and SEM through practical implementation — building, analysing and optimising campaigns, not just reading about them.

Practical Campaign Creation

Set up and manage real campaigns

Every module is built around real-world scenarios and industry-relevant examples, not sandbox exercises.

Experienced Trainers

Learn from working advertisers

Trainers who've managed Google Ads across multiple industries teach what actually drives results.

Updated Curriculum

Built for AI-era advertising

Performance Max, Demand Gen, Smart Bidding and audience signals — kept current with Google's latest features.

Hands-On Tool Training

15+ professional tools

Google Ads, GA4, GTM, Merchant Center and Looker Studio — used the way agencies use them.

Job-Oriented Learning

Built for outcomes

Confidence to plan, launch and optimise campaigns for agencies, in-house roles, or your own business.

What you'll learn, module by module

From account structure through AI-powered bidding — the full lesson-by-lesson breakdown is in the syllabus PDF below.

Quick definition Google Ads (PPC) is Google's pay-per-click advertising platform — businesses show ads in search results, on websites, YouTube and Shopping, and pay only when someone clicks. This is also commonly searched as a PPC course or SEM (Search Engine Marketing) course — all three terms describe the same skill set, and this program covers it end to end.

Introduction to Google Ads

How the Google Ads ecosystem, auction and Quality Score actually work.

Keyword Research & Campaign Planning

Choose the right keywords and plan budgets before a campaign ever goes live.

Search Ads

Reach people actively searching for what you offer, and optimise for CTR.

Display & Remarketing Ads

Build brand awareness and reconnect with past website visitors.

YouTube Video Ads

Promote a business through one of the fastest-growing ad channels.

Shopping Ads & Performance Max Training

Help ecommerce brands increase product visibility and online sales.

Conversion Tracking & Analytics

Measure results and turn campaign data into real decisions.

AI & Automation in Google Ads

Use AI to improve bidding and targeting while keeping strategic control.

Download the full Google Ads syllabus

Every topic, tool and practical activity across all 8 modules — one PDF, no email drip required.

Already exploring our broader Digital Marketing Course in Mohali? Google Ads is one of ten channels covered there — this program goes deep on paid search alone, with 8 dedicated modules. Pairs well with our SEO Course in Mohali if you want organic and paid covered together.

Google Ads tools you'll master

The same platforms used by professional PPC specialists and digital marketing agencies.

Google Advertising Tools

Analytics & Tracking Tools

AI & Productivity Tools

Live projects you'll complete

Portfolio, not paperwork

Search

Launch & Optimise a Search Campaign

Build a live Search campaign and improve click-through rate through ad copy and Quality Score work.

Display

Display Campaign with Audience Targeting

Set up custom, in-market and affinity audiences for a real remarketing campaign.

Video

YouTube Campaign for a Product

Launch a YouTube video campaign and track performance metrics end-to-end.

Ecommerce

Shopping / Performance Max Campaign

Build a Shopping or Performance Max campaign using a sample product catalog.

Career opportunities & who this is for

Google Ads professionals are hired across agencies, startups, ecommerce, IT companies, education and healthcare organisations.

Google Ads Executive

PPC Executive

Performance Marketing Executive

Paid Media Specialist

SEM Specialist

Google Ads Analyst

Campaign Manager

Freelance Google Ads Expert

Who should join

Students & fresh graduates

Working professionals

Business owners & entrepreneurs

Freelancers

Marketing executives

E-commerce store owners

TechFelix Academy Google Ads Certification Course

Validates practical skills in campaign creation, optimisation and performance analysis — plus guidance toward Google’s own professional certifications.

Student Reviews

"I joined Tech Felix for a Digital Marketing course and it was really helpful. I learned a lot about SEO, social media, and online promotion."

"I recently completed my Digital Marketing course from Tech Felix. It was a great journey and I learned many new skills that will help me in the future."

"I had a wonderful learning experience at Tech Felix while completing my Digital Marketing course. The course helped me understand many important concepts and practical techniques of digital marketing."

"I recently completed my Digital Marketing course at Tech Felix, and it was an amazing experience. The course covered important topics like SEO, social media marketing, and online advertising. The trainers explained everything in a simple and practical way. I gained a lot of useful knowledge and highly recommend Tech Felix to anyone who wants to build a career in digital marketing."

"I have working with Tech Felix for the past 3 months and it has been a great experience. The team is supportive the work environment is positive and i have learned a lot both technically and professionally."

"As an intern at Tech Felix, I’m really impressed with how advanced and well-structured the company is. Within just a few weeks, I jumped into advanced SEO training, making it a fantastic place to learn and grow."

"I completed my Digital Marketing course from Tech Felix, and it was a great learning experience. I learned many practical skills like SEO, social media marketing, and online marketing strategies. The teaching style was very clear and helpful. I truly gained valuable knowledge and would recommend Tech Felix to anyone who wants to learn digital marketing."

"Tech Felix has a knowledgeable team that focuses on real business results .One of the better SEO companies in India."

"I started as an intern in this company, where I learned SEO and Social Media skills quickly thanks to the amazing team. Everyone is so supportive, and the work culture here is fantastic."

Placement assistance

Technical skill plus the confidence to present it — resume, portfolio and interview support included.

Ready to build a career in performance marketing?

Learn from experienced trainers, launch real ad campaigns, master professional tools, and graduate with a portfolio that shows employers and clients you can actually deliver ROI.

FAQ

Frequently Asked Questions (FAQs)

What is Google Ads (PPC)?

Google Ads is Google’s pay-per-click (PPC) advertising platform, letting businesses show ads in search results, on websites, YouTube and Shopping — paying only when someone clicks.

Is a PPC course the same as a Google Ads or SEM course?

Yes — PPC (Pay-Per-Click), Google Ads, and SEM (Search Engine Marketing) all refer to the same paid advertising skill set. This course covers all of it under one program.

Which is the best Google Ads course in Mohali?

TechFelix Academy offers a practical Google Ads course in Mohali covering Search, Display, Shopping, YouTube Ads, Performance Max, conversion tracking, analytics and live projects.

Is this course suitable for beginners?

Yes. The course starts with Google Ads fundamentals and gradually moves to advanced campaign strategies, suitable for beginners and professionals alike.

Will I work on live campaigns?

Yes. You’ll create and optimise real campaigns, perform keyword research, set budgets, configure conversion tracking, and analyse performance through practical assignments.

Which Google Ads campaign types will I learn?

Search, Display, Shopping, YouTube, Performance Max, Remarketing and Demand Generation campaigns are all covered.

Will I receive a certificate?

Yes, you’ll receive a TechFelix Academy Google Ads Certification, plus guidance for earning Google’s own professional certifications.

Can I work as a freelancer after this course?

Yes. Many businesses hire freelance Google Ads specialists — we also guide you on building a portfolio and working with clients.