Your website is often the first interaction potential customers have with your brand. But even a visually stunning and content-rich site can struggle to perform if it’s affected by Website Technical errors in SEO. These hidden errors can reduce your visibility in search results and limit organic traffic.
At Tech Felix, the Best Digital Marketing Company in India, we specialize in identifying and fixing all types of technical problems that impact website performance and search engine rankings.
This guide is created for business owners, marketers, and web developers, helping you understand the root causes of technical SEO issues and, more importantly, how to resolve them effectively
What Are Website Technical Errors in SEO?
When it comes to SEO, technical mistakes are problems with the infrastructure of your website that make it difficult for search engines to crawl correctly, index, or rank your pages. Even if you offer the Best Digital Marketing Services in India, your online visibility may suffer if these technical problems aren’t fixed.
Tech Felix makes sure your website meets the technical standards defined by search engines like Google, as opposed to on-page SEO, which focuses on enhancing keywords and content.
Examples include:
- Slow page speed
- Broken internal links
- Unsecured website (HTTP instead of HTTPS)
- Improper use of canonical tags
- Mobile-unfriendly design
- Crawl errors and indexation issues
Even Tech Felix, the Best Digital Marketing Company in India, won’t perform well if your site’s technical foundation is weak. Our Priority is to solve technical errors to fully unlock your website’s ranking potential.
7 Common Website Technical Errors in SEO and How to Fix Them
1. Slow Loading Speed
A common technical error in website performance is a slow load time, which leads to poor user experience and high bounce rates.
Fixes:
- Compress images and convert next-gen formats (e.g., WebP)
- Minify CSS, JavaScript, and HTML files
- Use lazy loading and browser caching
- Host your site on fast, reliable servers or a CDN
Tools to Use: Google PageSpeed Insights, GTMetrix
2. Non-Mobile-Friendly Design
With Google’s mobile-first indexing, a mobile-optimized site is no longer optional.
Fixes:
- Use responsive design
- Avoid Flash or content that requires plugins
- Ensure buttons and text are easily clickable and readable on mobile
Tip: Regularly test your site using Google’s Mobile-Friendly Test tool.
3. Broken Links and 404 Errors
Broken internal or external links are a major technical SEO issue that can harm both user experience and search engine rankings. As a reputable SEO company in India, Tech Felix makes sure your website is free of broken links that could harm its reputation and performance.
Fixes We Recommend:
- Use tools such as Ahrefs, Screaming Frog, or Google Search Console to routinely analyze all links.
- To maintain SEO value, use 301 redirects for any deleted or modified URLs.
- Keep a personalized 404 page with useful links and an obvious route back to the main Content.
Tech Felix, a top SEO company in India, places a great value on technical SEO best practices to assist clients in achieving improved user experience and higher ranks.
4. Improper URL Structure
A messy or inconsistent URL structure confuses both users and search engines.
Fixes:
- Keep URLs short, descriptive, and keyword-rich
- Avoid using symbols, IDs, or excessive subfolders
- Redirect non-www to www (or vice versa) and HTTP to HTTPS
5. Missing or Incorrect Canonical Tags
Incorrect canonical tags can lead to duplicate content issues, one of the most misunderstood technical errors in SEO.
Fixes:
- Audit pages for duplicates
- Use rel=”canonical” tags to show the preferred page version
- Avoid auto-generating multiple versions of the same URL
6. Unsecured Website (HTTP)
An unsecured site can drive away users and damage SEO.
Fixes:
- Purchase and install an SSL certificate
- Redirect all HTTP traffic to HTTPS
- Update internal links to the secure version
7. Poor Site Architecture
If your content is buried too deep in subfolders or lacks a logical flow, search engines may have trouble crawling your site.
Fixes:
- Use a flat architecture (all pages accessible in 3 clicks or less)
- Submit an XML sitemap to Google Search Console
- Use internal linking to highlight important content
Recommended Tools for SEO Error Diagnosis
Fixing technical errors in SEO starts with proper diagnostics. Here are some essential tools which our expert at Tech Felix:
- Google Search Console – Track crawl errors, mobile issues, and index coverage
- Ahrefs – Monitor broken links, site structure, and more
- Screaming Frog SEO Spider – Full technical crawl and audit tool
- SEMRush – Tracks both on-page and technical SEO performance
- GTMetrix & PageSpeed Insights – Page speed analysis and improvement tips
Tech Felix – The Best Digital Marketing Company in India with Proven Strategies
As the Best Digital Marketing Company in India, Tech Felix offers results-driven strategies that go beyond basic SEO. Whether you’re seeking an expert in digital visibility or a trusted Online Reputation Management Company India businesses rely on, we tailor our solutions to match your specific goals.
Our Strategies Are:
- SEO-Friendly – Fully optimized for Google’s latest algorithm updates
- AEO-Friendly – Structured for voice search and featured snippet results
- Geo-Friendly – Designed for local and regional traffic (ideal for Indian businesses)
- User-Friendly – Prioritizing mobile UX, accessibility, and clean UI
Whether you’re looking to scale your national brand or dominate your local market, Tech Felix aligns every digital strategy with your audience’s behavior, location, and reputation goals, making us a go-to online reputation management company in India.
Why Choose Tech Felix?
Here’s why brands trust Tech Felix as their go-to SEO Company in India:
- Proven track record of fixing every website technical error in SEO
- Custom audits tailored to your industry and CMS
- End-to-end support for both startups and enterprise clients
- A full-stack team including developers, SEO analysts, and designers
We also offer complementary services that support your SEO goals:
- Best Digital Marketing Services in India
- Social Media Management Company in India – Build engagement and traffic
- Best Online Reputation Management Company in India – Strengthen your brand’s trust and visibility
Real Results:
One of our clients, a pan-India e-commerce brand, came to Tech Felix with over 300 crawl errors, inconsistent metadata, and duplicate content issues. Within 3 months:
- PageSpeed improved from 42 to 88
- Bounce rate dropped by 20%
- Indexed pages increased by 30%
- Keyword rankings climbed into the top 3 for 20+ high-volume terms
Conclusion: Don’t Let Technical SEO Hold You Back
In the competitive world of search, even a single technical error in website structure can hold your business back. Addressing these issues is not a one-time fix — it’s an ongoing process. That’s why partnering with an expert like Tech Felix, the leading SEO company in India, ensures your website stays ahead of the curve.
If you’re looking for the Best Digital Marketing Services in India, including technical SEO, social media, and online reputation management, your search ends here. Contact Us today to schedule your FREE technical SEO audit!